For the last 20 years, I’ve been taking technically complex products and turning them into something that actually moves the needle commercially. I’ve built practices from the ground up while keeping things on track through the chaos of back-to-back acquisitions.
I don’t just “manage” content, I build the "infrastructure of strategy." That means the operating models and talent pipelines that make sure a brand promise results in real ROI. I help clients keep their CMS and AI-enhanced content production investments from just becoming another tech stack that nobody knows how to use.
I have a deep commitment to building high-performing, high-retention teams. At Concentrix, I grew a content practice by 300% while maintaining an 89% retention rate through two separate acquisitions. I specialize in:
Organizational Design: Defining roles, career paths, and performance frameworks for high-performing strategy teams.
Mentorship: Developing junior strategists into independent contributors who can own senior client relationships.
Cultural Rigor: Building a culture of craft excellence, accountability, and continuous learning.
Content is a capital investment that requires an operating model. I focus on the "M" in CMS, ensuring that million-dollar technology investments don't become "sophisticated junk drawers" due to a lack of governance. My approach includes:
Structured Governance: Defining taxonomy standards, editorial workflows, and content lifecycle rules that allow an organization to scale without chaos.
AI Integration: Integrating AI-enabled workflows into content operations to accelerate iteration and improve production efficiency.
Cross-Functional Alignment: Partnering with Design, Analytics and Technical Engineering to integrate content strategy early into the development lifecycle.
Brand storytelling and commercial performance are not separate priorities. By connecting messaging architectures directly to the full buyer journey, I ensure content serves as a performance driver.
Revenue Growth: Directly led strategic programs that resulted in nearly 200% revenue surge over a one-year period.
Full-Funnel Strategy: Mapping performance data to messaging variants, from 30-character search headlines to global brand campaigns.
Strategic Roadmaps: Turning ambiguous business needs into actionable, multi-year roadmaps grounded in user research and competitive audits.
For many organizations, the disappointment of a new digital platform starts the day after go-live. I specialize in "Day Two" leadership, the period after launch where the real work of structured onboarding, optimization, and governance begins. I help ensure that technology investments meet expectations and that the teams using them are actually set up to succeed.
I am looking to bring this foundation into a collaborative organization where I can commit to building a high-performing team and a body of work that lasts.
